Skip to main content

Erin Reda

General Manager, North America

Erin Reda oversees the day-to-day North American operations of Lemonrock, from developing and customizing tour itineraries to coordinating the fleet, partners, riders, and the behind-the-scenes logistics that keep every trip running smoothly.

With a background in motorcycle advocacy, journalism, rider education, and years of global riding experience, Erin brings a unique perspective to her role at Lemonrock. Whether she’s helping a first-time international rider build confidence on Irish roads or designing a bucket-list adventure for an experienced touring motorcyclist, she’s passionate about making every journey seamless, personal, and unforgettable.

Her goal is simple: make the planning easy, the riding incredible, and the experience one riders will be talking about long after they return home.


Erin Reda